eCommerce Benchmark KPIs: Food in Malaysia

In 2023, next to an add-to-cart rate of 13.6%, a cart abandonment rate of 66.2%, and a conversion rate of 4.6%, the eCommerce Benchmark KPIs for Food in Malaysia also consist of an AOV of US$68.8, a discount rate of 12%, and a return rate of 4.4%.

于2023年，马来西亚食品电商基准关键绩效指标（KPIs）亦呈现出13.6%的加入购物车率、66.2%的购物车放弃率以及4.6%的转化率，同时平均订单价值（AOV）为68.8美元，折扣率为12%，退货率为4.4%。