Main channels of new brand discovery Brazil Q3 2023

As of the third quarter of 2023, nearly 41 percent of internet users surveyed in Brazil reported discovering new brands through ads on websites. Brand websites and social media ads followed, mentioned by about 38 and 37 percent of respondents, respectively. Less than one-quarter of responding internet users mentioned in-store promos, ads in mobile apps, online video pre-roll ads, and product samples or trials.

截至2023年第三季度，巴西接受调查的互联网用户中，近41%的人表示通过网站广告发现了新的品牌。紧随其后的是品牌网站和社交媒体广告，分别被约38%和37%的受访者提及。不到四分之一的受访互联网用户提到了店内促销、移动应用中的广告、在线视频前贴片广告以及产品样品或试用。