Social media handles, Content, OTT platforms ,Posts and engagement rate

We collected data from a social media monitoring tool called social insider. The data was collected from 17th August 2022 to 17th January 2023. We collected the data from Indian social media handles (Facebook and Instagram) of three Prominent OTT Platforms (Netflix, Amazon Prime Video and Disney +). We filtered the data into 4 categories : Social media handles, OTT platforms, content, post and engagement rate. We looked at each post and found if it was from Facebook or Instagram. Similarly, we coded the data for the type of OTT platform. We classified the data into original/acquired content, TV series /Movie (only original content tv series with one completed run of a season were considered) from the label provided by the OTT provider. Similarly, we categorised the posts into Top-rated or low-rated using Nielsen charts. Furthermore, we coded the posts if they are memes or not basing them on various definitions from scholarly articles. We excluded content which did not have a minimum of three posts from the corpus. Finally, we obtained 165 posts.

我们从一款名为Social Insider的社交媒体监测工具中采集了数据集，采集时段为2022年8月17日至2023年1月17日。数据来源于三家头部过顶流媒体（Over-The-Top, OTT）平台——Netflix、Amazon Prime Video与Disney+的印度本土社交媒体账号（覆盖Facebook与Instagram两大平台）。我们将采集到的数据划分为四大类别：社交媒体账号、OTT平台、内容、帖子与互动率。我们逐一对每条帖子进行核查，以确认其发布平台为Facebook还是Instagram；同理，我们也对数据进行编码以标记其所属的OTT平台类型。我们依据OTT平台方提供的标签，将内容划分为原创/外购内容与电视剧/电影两类（其中仅完成单季完整播出的原创电视剧内容会被纳入统计）。此外，我们借助尼尔森（Nielsen）榜单将帖子划分为高口碑与低口碑两类，并参考学术文献中的多种定义，对帖子是否属于模因（meme）进行编码标注。我们从语料库中剔除了发帖量不足3条的内容，最终共得到165条有效帖子。