Initial scoring matrix – emotions.

Gamification is a strategy to stimulate social and human factors (SHF) that influence software development productivity. However, software development teams must improve their productivity to face the challenges of software development organizations. Traditionally, productivity analysis only includes technical factors. Literature shows the importance of SHFs in productivity. Furthermore, gamification elements can contribute to enhancing such factors to improve performance. Thus, to design strategies to enhance a specific SHF, it is essential to identify how gamification elements are related to these factors. The objective of this research is to determine the relationship between gamification elements and SHF that influence the productivity of software development teams. This research included the design of a scoring template to collect data from the experts. The importance was calculated using the Simple Additive Weighting (SAW) method as a tool framed in decision theory. Three criteria were considered: cumulative score, matches in inclusion, and values. The relationships of importance serve as a reference value in designing gamification strategies that promote improved productivity. It extends the path toward analyzing the effect of gamification on the productivity of software development. This relationship facilitates designing and implementing gamification strategies to improve productivity.

游戏化（Gamification）是一种用于激发影响软件开发生产力的社会与人文因素（Social and Human Factors，SHF）的策略。然而，软件开发团队必须提升生产力以应对软件开发组织面临的各类挑战。传统的生产力分析仅纳入技术层面的影响因素，现有研究文献已证实SHF对软件开发生产力的重要性。此外，游戏化元素可通过强化此类因素来提升团队绩效。因此，若要设计策略以强化某一特定SHF，明确游戏化元素与这些因素之间的关联至关重要。本研究的目标在于厘清游戏化元素与影响软件开发团队生产力的SHF之间的关联。为此，本研究设计了一套评分模板以收集专家调研数据，并采用决策理论框架下的简单加权求和（Simple Additive Weighting，SAW）方法计算各因素的重要性权重，本次分析共设定三项评判标准：累计得分、匹配契合度与数值权重。上述重要性关联可作为设计可提升生产力的游戏化策略的参考依据，为分析游戏化对软件开发生产力的影响拓展了研究路径，同时有助于设计并实施可提升团队生产力的游戏化策略。