Needed Government Programs in Marketing

Excerpts: For at least 2 years, and probably longer, the agricultural program will be dominated by commitments to support farm income and the prices of agricultural products. This fact will have a decisive bearing on the programs of all public agencies dealing with agricultural production and with the marketing of foods and fibers. I shall not discuss production programs, but I shall try to indicate how the price-support commitments may affect Government programs in marketing. Three kinds of programs may be necessary to carry out commitments to support farm income or the prices of agricultural products. These are: (1) programs to reduce supplies, (2) programs to maintain demand, and (3) programs to reduce marketing costs.

节选内容：至少在两年甚至更长时间内，农业政策将以保障农户收入与农产品价格的各项承诺为核心导向。这一现状将对所有涉及农业生产、食品及纤维营销的公共机构的相关政策产生决定性影响。本文暂不探讨生产类政策，仅尝试阐明价格保障承诺将如何影响政府的营销类政策。为落实保障农户收入或农产品价格的相关承诺，需推行三类政策：其一为缩减供给的政策，其二为维持需求的政策，其三为降低营销成本的政策。