Hypothesis word dictionaries.

What makes written text appealing? In this registered report, we study the linguistic characteristics of news headline success using a large-scale dataset of field experiments (A/B tests) conducted on the popular website Upworthy.com comparing multiple headline variants for the same news articles. This unique setup allows us to control for factors that could otherwise have important confounding effects on headline success. Based on the prior literature and an exploratory portion of the data, we formulated hypotheses about the linguistic features associated with statistically superior headlines, previously published as a registered report protocol. Here, we report the findings based on a much larger portion of the data that became available after the publication of our registered report protocol. Our registered findings contribute to resolving competing hypotheses about the linguistic features that affect the success of text and provide avenues for research into the psychological mechanisms that are activated by those features.是什么让书面文本更具吸引力？本注册报告依托热门网站Upworthy.com上开展的大规模现场实验（A/B tests）数据集，针对同一新闻文章的多组标题变体展开对比分析，探究影响新闻标题传播效果的语言特征。该独特的实验设计可帮助我们控制那些可能对标题传播效果产生显著混淆效应的变量。基于现有研究文献与本数据集的探索性子集，我们针对与统计学表现更优的标题相关的语言特征提出了研究假设，相关内容此前已作为注册报告研究方案发表。本文则基于注册报告研究方案发布后新增的更大规模数据集子集，报告本次研究的最终发现。本注册研究的发现有助于厘清关于影响文本传播效果的语言特征的各类竞争性研究假设，并为探究此类特征所激活的心理机制提供了研究路径。