FOLKSONOMIES, HASHTAGS, AND FEMINIST CAMPAIGNS ON THE INTERNET: HOW #MEUAMIGOSECRETO, #BELARECATADAEDOLAR AND #MEUPRIMEIROASSÉDIO LED US TO #ELENÃO

ABSTRACT Based on the contemporaneous context of authorship and participation on the internet and the theories about folksonomies, this paper aims to discuss the uses and circulation of four significant hashtags for the Brazilian feminist movement: #meuprimeiroassédio (#myfirstharassment), #meuamigosecreto (#mysecretfriend), #belarecatadaedolar (#restrainedbeautifulhousewife), all of them disseminated in 2015 and 2016, and #elenão (#nothim), in 2018. Through quantitative and qualitative-interpretative analysis based on responses to a questionnaire and on a sample of shared posts on Facebook, Twitter and Instagram, it was possible to understand how a group of women feels about the use of hashtags in feminist campaigns, what are the specific characteristics of each of these hashtags, regarding language of the indexed contents and the virtual environments in which they circulate, and how the experience and the repercussion of the campaigns of 2015 and 2016 were important for the 2018 campaign.

摘要 基于互联网时代的创作与参与语境以及大众分类法（folksonomy）相关理论，本文旨在探讨巴西女权运动中四个标志性话题标签（hashtag）的使用与传播情况：分别为2015至2016年传播的#我的第一次骚扰（#meuprimeiroassédio，#myfirstharassment）、#我的秘密好友（#meuamigosecreto，#mysecretfriend）、#被束缚的美丽主妇（#belarecatadaedolar，#restrainedbeautifulhousewife），以及2018年推出的#不是他（#elenão，#nothim）。本研究依托问卷反馈与脸书（Facebook）、推特（Twitter）、照片墙（Instagram）平台的分享帖样本，开展定量与定性阐释分析，得以明晰三大核心议题：女性群体对女权运动活动中话题标签使用的态度；各话题标签在索引内容语言与传播虚拟环境层面的具体特征；以及2015至2016年的运动实践及其反响，对2018年相关活动的关键意义。