THE INFLUENCE OF MODERN MASS CULTURE ON AESTHETIC CONSCIOUSNESS: A SOCIO-PHILOSOPHICAL ANALYSIS

This article examines the influence of modern mass culture on aesthetic consciousness from a socio-philosophical perspective. It analyzes the role of digital media, social networks, advertising, and visual culture in shaping contemporary perceptions of beauty, taste, and value orientations, especially among young people. The study reveals both the constructive and destructive aspects of mass culture in the formation of aesthetic consciousness. Particular attention is paid to the problems of standardized taste, artificial aesthetic ideals, and consumerist attitudes. The article also substantiates the necessity of developing critical thinking, media literacy, and aesthetic immunity as important conditions for preserving and enriching aesthetic consciousness in the contemporary cultural environment.本文从社会哲学视角出发，探究现代大众文化对审美意识的影响。本文分析了数字媒体、社交网络、广告与视觉文化在塑造当代审美认知、审美品位与价值取向过程中的作用，尤其聚焦于青年群体。本研究揭示了大众文化在审美意识形成过程中所兼具的建设性与破坏性双重面向。研究特别关注了标准化审美品位、人造审美理想以及消费主义心态所引发的诸多问题。本文同时论证了培育批判性思维、媒介素养与审美免疫力的必要性，将其视为当代文化语境下维护并丰富审美意识的重要前提条件。