感光变色眼镜客户消费分层分析数据

为分析感光变色眼镜在客户群体中的销售情况，需要运用大数据平台收集统计相关产品的销售数据，运用算法进行加工处理后，得到客户的消费系数。对计算所得的消费系数进行分级评价，可以对相应的用户进行标签制定，定位用户消费级别，为企业在产品设计宣发、服务模式打造、营销活动设计等重要决策上提供数据支撑。算法公式：消费系数P=消费金额K（元）*消费黏性指数N/平台月度消费总额M*1000。 其中消费黏性指数N由系统统计该客户在公司名下线上店铺累计消费次数得出。将客户的消费系数P按从大到小进行排名。3.根据消费系数P的值对客户的消费数据进行分层评级，当P≥5时，评为“A级消费”；当1≤P＜5时，评为“B级消费”；当0.3≤P＜1时，评为“C级消费”；当P＜0.3时，评为“D级消费”。

To analyze the sales performance of photochromic glasses among customer groups, it is required to collect and statistically analyze the sales data of relevant products via big data platforms. After processing and analyzing the data with algorithms, the customer consumption coefficient can be obtained. Grading and evaluating the calculated consumption coefficients allows for formulating labels for corresponding users, positioning their consumption levels, and providing data support for enterprises' critical decisions such as product design and promotion, service mode construction, and marketing activity design.

The algorithm formula is as follows: Consumption Coefficient P = (Consumption Amount K (yuan) × Consumption Viscosity Index N) / Monthly Total Platform Consumption M × 1000.
Among them, the Consumption Viscosity Index N is counted by the system based on the cumulative number of consumption transactions of the customer on the online stores under the company's name.

Rank the customers' consumption coefficients P in descending order.
3. Conduct hierarchical rating on customers' consumption data according to the value of P:
- Grade A consumption: when P ≥ 5;
- Grade B consumption: when 1 ≤ P < 5;
- Grade C consumption: when 0.3 ≤ P < 1;
- Grade D consumption: when P < 0.3.