江苏地区软件AI模块客户价值评价数据

通过分析用户的价值，平台可以向用户推送个性化的软件AI服务，对客户建立画像，对客户进行标签制定，定位客户消费级别，为精准营销提供必要的客户分类数据，针对不同级别客户有针对性的制定广告营销策略提供数据支持，例如对于A等级客户可每月1至2次与之沟通及消息推送，抵扣服务等，对于B等级客户可每季度1至2次与之客户沟通，对于C等级客户可每半年1至2次与之沟通，从而制定更精准的生产营销策略，同时也为本行业的所有企业制定生产开发策略提供依据。
1、数据采集：利用公司管理平台导出该地区用户使用软件AI模块情况的相关数据，包括用户基本信息，登入情况，在平台AI模块功能使用情况统计等。2、数据处理：以账号编号作为唯一标识，对数据进行清洗、去除无效数据等操作。3、数据加工：对会员等级D进行赋分，划分为5个等级:D为区域版为5分，D为超级版为4分，D为尊享版为3分，D为精英版或专业版为2分，D为个人版或启航版为1分；对累计使用S进行赋分，划分为5个等级: 0<S≤20为1分，20＜S≤40为2分，40＜S≤60 为3分，60＜S≤100为4分，100< S为5分； 间隔时间=最近登录时间-首次登入时间，平均使用次数C=累计使用S/间隔时间，对平均使用次数C进行赋分,划分为5个等级，0≤C≤0.5为1分，0.5＜C≤1为2分，1＜C≤1.5为3分，1.5＜C≤2为4分，2< C为5分；综合评X=a*会员等级D得分+b*累计使用S得分+c*平均使用次数C得分，a，b，c为权重系数分别为0.3，0.3，0.4。客户等级分为ABC三级，0≤X≤1.5为C级，1.5＜X≤2.5为B级，2.5＜X 为A级。

By analyzing user value, the platform can push personalized software AI services to users, establish user personas, develop user tags, locate customer consumption tiers, provide necessary customer classification data for precision marketing, and offer data support for formulating targeted advertising and marketing strategies for different customer tiers. For example, communicate with Level A customers 1 to 2 times per month along with message pushes and service redemptions; communicate with Level B customers 1 to 2 times per quarter; and communicate with Level C customers 1 to 2 times every six months. This enables the formulation of more precise production and marketing strategies, and also provides a reference basis for all enterprises in the industry to develop production and development strategies.
1. Data Collection: Relevant data regarding users' usage of the software's AI modules in this region is exported via the company's management platform, including basic user information, login records, and usage statistics of AI module functions on the platform, etc.
2. Data Processing: The account number is used as the unique identifier, and operations such as data cleaning and invalid data removal are performed on the dataset.
3. Data Enrichment: Scoring is conducted for membership tier D, which is divided into 5 levels: 5 points for the regional version, 4 points for the super version, 3 points for the exclusive version, 2 points for the elite or professional version, and 1 point for the personal or startup version. Scoring is also conducted for cumulative usage S, which is divided into 5 levels: 1 point for 0 < S ≤ 20, 2 points for 20 < S ≤ 40, 3 points for 40 < S ≤ 60, 4 points for 60 < S ≤ 100, and 5 points for S > 100. The interval time is calculated as latest login time minus first login time, and the average usage frequency C is calculated as cumulative usage S divided by interval time. Scoring is conducted for average usage frequency C, which is divided into 5 levels: 1 point for 0 ≤ C ≤ 0.5, 2 points for 0.5 < C ≤ 1, 3 points for 1 < C ≤ 1.5, 4 points for 1.5 < C ≤ 2, and 5 points for C > 2. The comprehensive score X is calculated as X = a * membership tier D score + b * cumulative usage S score + c * average usage frequency C score, where the weight coefficients a, b, and c are 0.3, 0.3, and 0.4 respectively. Customer tiers are divided into three levels: Level C for 0 ≤ X ≤ 1.5, Level B for 1.5 < X ≤ 2.5, and Level A for X > 2.5.

搜集汇总

背景与挑战

背景概述

该数据集是江苏地区软件AI模块的客户价值评价数据，包含713条记录，用于分析用户使用行为并计算综合评分以划分客户等级。其核心特点在于通过算法规则（基于会员等级、累计使用次数和平均使用次数赋分）生成客户等级，支持精准营销策略制定，例如针对A级客户进行更频繁的沟通推送。数据集已作为数据知识产权在区块链平台存证，适用于企业客户画像和个性化服务推送。