Occupation effects results (Models 14–20).

Despite growing interest in Korean traditional dance through the Korean Wave (Hallyu), empirical research on audience satisfaction remains limited. This study examines how personal orientation, emotional/cognitive responses, and environmental factors influence audience satisfaction, grounded in Expectancy-Disconfirmation Theory and the Tripartite Model of Attitude. We surveyed 272 audience members (65.8% male; ages 20–59) attending a Korean traditional dance performance using a validated 20-item questionnaire (Cronbach’s α ≥ 0.78). Data collection included IRB approval, informed consent, pilot testing (N = 45), and comprehensive validity testing. Multiple regression analysis revealed that cognitive appreciation (β = 0.368, p尽管韩流（Korean Wave, Hallyu）带动下大众对韩国传统舞蹈的关注度与日俱增，但有关观众满意度的实证研究仍相对匮乏。本研究以期望确认理论（Expectancy-Disconfirmation Theory）与态度三元模型（Tripartite Model of Attitude）为理论基础，探讨个人取向、情绪/认知反应以及环境因素对观众满意度的影响机制。研究针对观看韩国传统舞蹈演出的272名观众展开调研，其中男性占比65.8%，年龄介于20至59岁之间；调研采用经验证的20条目问卷，其克朗巴赫α系数（Cronbach’s α）≥0.78。数据收集流程涵盖机构伦理审查委员会（Institutional Review Board, IRB）审批、知情同意、预测试（样本量N=45）以及全面的效度检验。多元回归分析结果显示，认知鉴赏力（β=0.368，p