Survey dataset on psychological drivers of impulsive buying behavior on social commerce platforms among Vietnamese consumers

This repository contains an anonymized survey dataset on psychological drivers of impulsive buying behavior on social commerce platforms among Vietnamese consumers. The dataset includes 589 valid observations collected through a structured online questionnaire and covers perceived enjoyment, hedonic motivation, stress state, social influence, immediate gratification, perceived social value, fear of missing out, and impulsive buying behavior. The repository also includes the questionnaire, codebook, and informed consent materials.

本数据集仓库收录了针对越南消费者在社交电商平台上的冲动购买行为心理驱动因素的匿名调研数据集。该数据集通过结构化在线问卷采集得到，共包含589份有效观测样本，涵盖感知愉悦、享乐动机、压力状态、社会影响、即时满足感、感知社会价值、错失恐惧（fear of missing out）以及冲动购买行为等核心维度。本仓库同时附带调查问卷、编码手册（codebook）以及知情同意书相关材料。