Data for: What Makes Virtual Influencers Persuasive? A Structural Analysis of Endorsement Effectiveness

This dataset supports the research findings presented in the manuscript titled "What Makes Virtual Influencers Persuasive? A Structural Analysis of Endorsement Effectiveness." It contains the empirical data collected via expert surveys and the subsequent computational matrices used for the Multi-Criteria Decision-Making (MCDM) analysis.本数据集支撑了题为《虚拟影响者（Virtual Influencers）何以具备说服力？代言效果的结构分析》的学术手稿中的研究结论。其包含通过专家调研收集的实证数据，以及用于多准则决策分析（Multi-Criteria Decision-Making, MCDM）的后续计算矩阵。