Consumer Edge Vision Private Equity Data | US Consumer Transaction Data | 100M Accounts, 12K Merchants, 800+ Parent Companies, 600 Tickers

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision USA includes consumer transaction data on 100M+ credit and debit cards, including 35M+ with activity in the past 12 months and 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants, 800+ parent companies, 80+ same store sales metrics, and deep demographic and geographic breakouts. Review data by ticker in our Investor Relations module. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 6 days post-swipe. Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence. CE Vision Benefits • Discover new competitors • Compare sales, average ticket & # transactions across competition • Evaluate demographic and geographic drivers of growth • Assess customer loyalty • Explore granularity by geos • Benchmark market share vs. competition • Analyze business performance with advanced cross-cut queries Private equity, venture capital, hedge funds, asset managers, and corporate clients use Consumer Edge data for: Private Equity & Venture Capital Use Cases • Deal Sourcing • Live Diligences • Portfolio Monitoring Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Consumer Edge是面向公募与私募投资者、企业客户的另类消费者数据领域领军企业。CE Vision USA数据集涵盖超1亿张信用卡与借记卡的消费者交易数据，其中包含过去12个月内产生交易行为的用户超3500万，月度活跃用户超1400万。该数据集覆盖线上、线下及第三方机构针对公募与私募企业的消费者支出数据，涵盖超1.2万家商户、800余家母公司、80余项同店销售额（same store sales）指标，同时提供详尽的人口与地理维度细分数据。用户可通过投资者关系模块按股票代码检索数据。实体门店与电商直接面向消费者的销售均按交易日期记录，多数企业的消费数据可在交易刷卡后最快6天获取。Consumer Edge的消费者交易数据集可提供消费与可自由支配支出领域的全行业洞察，涵盖以下类别：
• 服装、配饰与鞋履
• 汽车
• 美妆
• 商用——硬线商品
• 便利店/药店/保健品零售
• 百货商店
• 折扣店/会员店
• 教育
• 电子与软件
• 金融服务
• 正餐餐厅（全服务餐厅）
• 食品杂货
• 地面交通
• 健康产品与服务
• 家居与园艺
• 保险
• 休闲娱乐
• 快餐（有限服务餐厅）
• 奢侈品
• 其他综合服务
• 线上零售——全品类百货
• 其他专业零售
• 宠物产品与服务
• 体育用品、休闲爱好用品、玩具与游戏
• 电信与传媒
• 旅游

私募股权与风险投资机构可借助CE合成数据（synthetic data）的洞察评估投资机会，而消费者洞察团队与零售商则可通过交易数据开展竞争分析、研究消费者行为及获取市场情报。

CE Vision 优势：
• 发掘潜在竞争对手
• 对比竞品间的销售额、客单价与交易笔数
• 评估增长的人口与地理驱动因素
• 评估客户忠诚度
• 按地理区域实现精细化分析
• 对标竞品测算市场份额
• 通过高级跨维度查询分析企业经营绩效

私募股权、风险投资、对冲基金、资产管理机构及企业客户可将Consumer Edge数据应用于以下场景：
### 私募股权与风险投资用例
• 交易寻源
• 实时尽职调查
• 投资组合监控

### 企业战略用例
• 电商与实体门店销售趋势对比
• 地产投资机会
• 消费支出结构变化

### 营销与消费者洞察
• 潜在可触达市场（Total Addressable Market, TAM）全景视图
• 竞争威胁与机遇
• 助力新合作的跨品类购物趋势
• 人口与地理维度的增长驱动因素
• 客户忠诚度与留存率

### 投资者关系
• 股东视角下的品牌与竞品对比
• 实时市场情报
• 并购机遇