2024 Overseas Travel Destination Satisfaction of South Koreans

This data is part of the Annual Travel Destination and Service Satisfaction Study, one of ConsumerInsight’s five syndicated travel studies. The study is carried out every September and targets over 25,000 travel consumers across South Korea. The purpose of the survey is to track and analyze long-term shifts in overseas travel behavior and consumer evaluations of travel products. The study is structured around six key areas: domestic travel experiences, overseas travel experiences, general travel agencies (GTAs), online travel agencies (OTAs), full-service carriers (FSCs), and low-cost carriers (LCCs). Conducted annually since 2016, the survey’s dataset includes the 2024 results, with variable labels and values embedded within the SPSS dataset.

本数据集隶属于《年度旅游目的地与服务满意度研究》，该研究是ConsumerInsight旗下五大联合旅游调研项目之一。该调研于每年9月开展，覆盖韩国全境超2.5万名旅游消费者。本次调研旨在追踪并分析海外旅游行为的长期演变趋势，以及消费者对旅游产品的评价情况。调研围绕六大核心板块展开：国内旅游体验、海外旅游体验、常规旅行社（General Travel Agencies, GTAs）、在线旅行社（Online Travel Agencies, OTAs）、全服务航空公司（Full-service Carriers, FSCs）以及低成本航空公司（Low-cost Carriers, LCCs）。本调研自2016年起每年举办一次，本次数据集包含2024年的调研结果，变量标签与取值均内嵌于SPSS格式数据集中。