Clean & Enhance Business Data

Revamp your data on businesses, executives, and professionals with Data Axle's Clean & Enhance solution. Our comprehensive approach updates, standardizes, de-dupes, and enriches your records with valuable insights, such as industry classification (SIC/NAICS), sales, employee count, credit rating, years in business, and more. With Data Axle’s data, you'll benefit from precise targeting, reduced costs from redundant outreach, as well as reliable analytics and modeling efforts.

Postal Processing & Verification

Ensure accurate contact information for your customers and prospects across all channels with Data Axle’s Postal Processing and Verification services. Our data processing solutions enhance mail deliverability and boost response rates through address standardization. We offer a variety of processing options for comprehensive hygiene solutions including:

Cleaning Process - Data Axle's hygiene solution streamlines data cleaning through our comprehensive process:

Address Completion - Fill in missing ZIP+4 and apartment numbers for accurate addresses

US Postal Service (USPS) Address Correction Suite - Optimize address deliverability through a series of corrective steps:

Address Standardization - Standardize all business and consumer addresses, utilizing CASS™ certification and ZIP+4 processing to deliver high-quality addresses. Our process improves match rates to USPS files and maximizes postal discounts through the addition of ZIP+4, carrier route, and delivery point barcodes. Once your base file is clean, we validate record validity using DPV processing.

Delivery Point Validation (DPV) - Check every deliverable address in the country against the USPS database, distinguishes correct and complete addresses from those that are not valid USPS delivery points. Addresses that pass this validation are then passed through the DSF2 process.

Delivery Sequence File (DFS2) - Obtain detailed information about an address, including whether it is a business or residential address, seasonal, or vacant. This process also generates walk-sequence numbers, which are necessary for some postal discounts.

Locatable Address Conversation System (LACS) - Keeps track of address changes made to support the emergency 911 system implementation. It identifies and fixed rural route and highway contract addresses that are not easily found.

National Change of Address (NCOA) - Improve mail deliverability and response rates with access to the full 48 months of USPS change of address information. We match your full file against USPS change of address notices and provide the forwarding address when we find an old address in your database. Plus, it can also help you qualify for significant postal discounts.

SUITELink - Adds suite numbers to business addresses.

Mailability Scores - Data Axle has created mailability scores to help balance the amount of mail sent with its effectiveness. The scores are based on testing millions of records from their database and measuring their intent, accuracy, and impact. Scores 1 and 2 are recommended for most mailing applications, score 3 only in specific situations, and scores 4 and 5 should not be mailed.

Suppression & Privacy Identification - Identifying individuals and businesses you should not contact is necessary to comply with laws and regulations, as well as to honor how individuals prefer to be reached. Suppression criteria includes address type, ZIP code, third-party opt-outs, previous orders, and current customers. Data Axle’s Privacy Identification service flags sensitive records in your file, including do not call/mail (individuals and businesses), do not mail, deceased individuals, ACA prison addresses, colleges, military ZIP codes, trailer parks, and nursing/retirement homes.

Email Hygiene - Our real-time process checks email domains and provides an account status for email addresses. Additionally, our toxic scrub solution identifies harmful email addresses from proprietary scrub files, reducing bounces caused by network issues and safeguarding sender reputation.

Enhancement Process

Data Axle's advanced process links your record to its Business Database of 60 million businesses and 350+ attributes through:

Identity Resolution - Using advanced artificial intelligence and proprietary metadata, contact details are matched and assigned a persistent company ID and contact ID.

Duplicate Identification - Duplicate records at the company and contact level are identified using the assigned ID.

Append - Records are enhanced with details from Data Axle's Business Database, providing information about the company, executive, and professional.

Process:
1. Contact Data Axle through this personalized listing
2. Data Axle Representative will reach out and share required postal forms needed for processing
3. Choose which processes and update frequency are ideal for you
4. Create a Snowflake secure share for your data file(s) that you would like to be processed
5. Data Axle will download your data files and process them
6. After processing is complete, Data Axle will use a Snowflake secure share with you to deliver with the processed data

借助Data Axle的「数据清洗与增强」解决方案，重塑您的企业、高管及专业人士相关数据集。我们的全方位处理方案可对您的数据集进行更新、标准化、去重，并通过各类有价值的洞察信息丰富记录内容，涵盖行业分类（SIC/NAICS）、销售额、员工数量、信用评级、经营年限等维度。使用Data Axle的数据，您将获得精准触达的优势，减少重复外联带来的成本，同时依托可靠的分析与建模工作提升业务效果。

邮政处理与验证服务
依托Data Axle的邮政处理与验证服务，确保您在全渠道触达客户与潜在客户时的联系信息准确无误。我们的数据处理方案通过地址标准化提升邮件投递成功率，并提高响应率。我们提供多样化的处理选项，打造全面的数据卫生解决方案，具体包括：

数据清洗流程——Data Axle的卫生解决方案通过全方位流程简化数据清洗工作：
- 地址补全：补全缺失的ZIP+4编码与公寓房号，确保地址精准无误
- 美国邮政服务（USPS）地址校正套件：通过一系列校正步骤优化地址投递能力：
- 地址标准化：借助CASS™认证与ZIP+4处理流程，对所有企业及个人地址实施标准化处理，输出高质量地址。本流程可提升与USPS数据库的匹配率，并通过添加ZIP+4编码、投递段以及投递点条码来最大化获取邮政折扣优惠。在您的基础数据集完成清洗后，我们将通过DPV处理验证记录的有效性。
- 投递点验证（DPV）：将全国范围内所有可投递地址与USPS数据库进行比对，区分出有效完整的地址与不符合USPS投递点标准的地址。通过该验证的地址将进入DSF2处理流程。
- 投递序列文件（DFS2）：获取地址的详细信息，包括该地址为企业地址还是住宅地址、是否为季节性地址或空置地址。本流程还会生成步行序列编号，该编号是部分邮政折扣优惠的必要前提。
- 可定位地址转换系统（LACS）：追踪地址变更信息，以支持应急911系统的部署。该系统可识别并修正难以定位的乡村投递路线与公路承包地址。
- 全国地址变更（NCOA）：通过获取USPS近48个月的完整地址变更信息，提升邮件投递成功率与响应率。我们将您的完整数据集与USPS地址变更通知进行比对，若在您的数据库中发现旧地址，则提供转寄地址。此外，该服务还可帮助您符合获取大额邮政折扣的条件。
- SUITELink：为企业地址添加套房编号。
- 可投递性评分：Data Axle推出了可投递性评分体系，用于平衡邮件发送量与投放效果。该评分基于对数百万条数据库记录的测试，通过衡量其投递意向、准确性与影响力生成。大部分邮寄场景推荐使用评分1和2的地址，评分3仅适用于特定场景，评分4和5的地址则不应进行邮寄。

抑制名单与隐私识别
识别您不应联系的个人与企业，是遵守法律法规以及尊重个人联系方式偏好的必要前提。抑制名单标准涵盖地址类型、ZIP编码、第三方退订信息、过往订单以及现有客户。Data Axle的隐私识别服务可标记您数据集中的敏感记录，包括禁止致电/邮寄（个人与企业）、禁止邮寄、已故个人、ACA管辖的监狱地址、高校、军事ZIP编码区域、拖车公园以及护理/养老院。

邮件卫生
我们的实时处理流程可对电子邮件域名进行检查，并提供邮箱地址的账户状态。此外，我们的有害地址清理方案可从专属清理文件中识别恶意邮箱地址，减少因网络问题导致的邮件退信率，并维护发件人信誉。

数据增强流程
Data Axle的高级处理流程可通过以下方式将您的记录与其拥有的6000万家企业、超过350项属性的商业数据库进行关联：
- 身份解析：借助先进人工智能与专属元数据，对联系信息进行匹配，并为其分配唯一的企业ID与联系ID。
- 重复记录识别：利用分配的ID识别企业与联系层级的重复记录。
- 数据追加：通过Data Axle商业数据库中的详细信息丰富您的记录，提供企业、高管及专业人士的相关信息。

服务流程
1. 通过本个性化列表联系Data Axle
2. Data Axle客户经理将与您取得联系，并提供处理所需的邮政相关表单
3. 选择适合您的处理流程与更新频率
4. 为您需要处理的数据集创建Snowflake安全共享链接
5. Data Axle将下载您的数据集并完成处理
6. 处理完成后，Data Axle将通过Snowflake安全共享链接向您交付处理后的数据集

搜集汇总

背景与挑战

背景概述

该数据集提供企业数据的清洗增强服务，包括标准化、去重和行业分类等属性补充，同时提供邮政地址验证与优化服务以提高投递率。整套解决方案涵盖从数据预处理到结果交付的完整工作流程。