2024 South Korean Vehicle Purchasing Process

This study aims to contribute to the development of the South Korean automotive industry by providing fundamental data that can be used by consumers, car manufacturers, and government policy makers. This is accomplished by tracking and analyzing the long-term changes in the domestic automotive market. The data provided is based on the Syndicated Automotive Consumer Study, which has been conducted every year since 2001. Approximately 100,000 responses have been accumulated annually. We are providing a portion of the 2024 raw data. From the complete dataset, respondents were sequentially assigned identification numbers according to the order of response, and every third respondent was selected, thereby extracting one-third of the data. [Survey Contents] :The data provided through this survey includes the following: Respondent Characteristics (Gender, age, income, household composition, etc.) Vehicle Characteristics (Vehicle type, class, fuel type, etc.) Degree of Involvement Purchasing a New Car Considerations when Purchasing a New Car Information Channel when Purchasing a New Car Main Reason Purchased the Car (KBF) Benefits Received from the Company/Dealer/Salesperson New Car Purchase Price

本研究旨在为韩国汽车工业的发展提供助力，为消费者、汽车制造商及政府政策制定者提供可复用的基础数据。本研究通过追踪并分析韩国国内汽车市场的长期演变趋势，达成上述研究目标。本次发布的数据源自2001年起每年开展的联合汽车消费者调研（Syndicated Automotive Consumer Study），该调研年累计回收约10万份有效回复。本次仅提供2024年原始数据的部分样本：完整数据集按问卷提交顺序为受访者依次分配唯一标识编号，并按照每3份抽取1份的规则筛选，最终提取出完整数据集的三分之一作为本次发布的样本。【调研内容】本次调研提供的数据涵盖以下类别：
- 受访者特征（性别、年龄、收入水平、家庭构成等）
- 车辆特征（车辆类型、等级、燃料类型等）
- 新车购买参与度
- 新车购买考量因素
- 新车购买时的信息获取渠道
- 车辆购置核心动因（KBF）
- 从车企、经销商或销售人员处获得的购车福利
- 新车购买价格