Media barometer 1986/1987

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1986 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any other local radio station. Respondents listening to a local radio station were asked when they listened. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media.

首份媒体晴雨表（Media Barometer）调查于1979年开展，自此该调查每年定期推进。本次调查旨在探究瑞典民众在典型一日内对各类媒体的使用情况。1986年的调查中，受访者被问及前一日是否使用过电唱机或磁带录音机，若答案为是，则需说明具体使用时长。此外，受访者还需回答前一日是否阅读过以下内容：晨报、晚报、周刊、漫画读物或其他杂志、书籍；若答案为是，则需说明阅读数量与单份/单本读物的阅读时长。阅读书籍的受访者还需进一步说明，其阅读行为是出于个人娱乐还是专业学习需求。那些表示前一日未阅读任何周刊或其他杂志的受访者，会被询问近一周内是否有过阅读行为。此外，调查还涵盖受访者的广播收听习惯，包括所收听的广播频道，以及是否收听本地电台或其他地方广播频率；收听本地电台的受访者需说明具体收听时段。背景变量涵盖受访者的年龄、性别、受教育程度、职业与家庭构成等信息。

调查目的：
探究民众对大众媒体的使用趋势与变化情况。