Brazil, Argentina and Uruguay: Public Relations education in digital culture

ABSTRACT This study aimed to compare the National Curriculum for Public Relations of Brazil, Argentina and Uruguay, reflecting on the qualification in higher education. The methodology relies on bibliographical research and documentation support. The results showed that only Brazil has specific curriculum guidelines for the field. Regarding the course load, there are significant differences between the countries. And in relation to this scenario, which inserts the profession of Public Relations in digital culture, we realized that such a change is incipient when discussed by the Brazilian official documentation. Also, another point observed is that in Argentina and in Uruguay the courses have the autonomy to create contents.

摘要 本研究旨在对比巴西、阿根廷与乌拉圭的国家公共关系（Public Relations）课程大纲，并就高等教育领域的人才培养质量展开反思。本研究采用文献研究与文档分析的研究方法。研究结果显示，仅巴西拥有针对该专业领域的专属课程指导规范。在课程学时设置方面，三国之间存在显著差异。针对将公共关系职业融入数字文化的现实语境，我们发现巴西官方文件中对这类行业变革的探讨尚处于起步阶段。此外，研究还观察到另一项特点：阿根廷与乌拉圭的公共关系课程拥有自主开发教学内容的权限。