Replication data for: Measuring Welfare with Massive Online Choice Experiments: A Brief Introduction

GDP is a measure of production, and yet it is widely used as a proxy for well-being. It is particularly ill-suited for assessing the contributions of digital goods which are free to consumers and thus excluded from GDP measures. This underscores the need to develop new measures of well-being which can assess not only the contributions of digital goods but also welfare more generally. In Brynjolfsson, Eggers, and Gannamaneni (2017), we propose a new way of measuring consumer welfare using massive online choice experiments. This brief paper motivates the need for such an approach and introduces the method.

国内生产总值（Gross Domestic Product, GDP）作为一种生产核算指标，却被广泛用作福祉水平的替代衡量标准。其尤其不适用于评估数字商品的价值贡献——这类商品对消费者免费，因此未被纳入GDP核算范畴。这凸显了开发新型福祉衡量体系的必要性，该体系不仅能够评估数字商品的价值贡献，还能更全面地衡量社会整体福利。在Brynjolfsson、Eggers与Gannamaneni（2017）的研究中，我们提出了一种依托大规模线上选择实验测算消费者福利的新方法。本简要论文旨在阐明采用此类方法的必要性，并对该方法进行介绍。