Dataset for visual framing on engagement and pro-environmental action

This dataset is associated with the article "Testing the influence of visual framing on engagement and pro-environmental action." It includes observation data from an experiment at the Florida Museum of Natural History in Gainesville, Florida, that tested whether viewing a photography exhibit featuring images of the impacts of marine plastic pollution on ocean ecosystems (negative valence) or images of pristine ocean ecosystems (positive valence) would increase engagement, monetary donations to conservation, and pledges to help protect the ocean from plastic pollution. The dataset includes timing and tracking data, as well as data on pledges and donations made each day of the experiment. The data were collected from May 13th - June 23rd, 2021.

本数据集关联论文《检验视觉框架对参与度和亲环境行为的影响》。该数据集包含于佛罗里达州盖恩斯维尔的佛罗里达自然历史博物馆（Florida Museum of Natural History）开展的一项实验的观测数据。本实验旨在检验：观看以海洋塑料污染对海洋生态系统的影响为主题的摄影展（负效价框架），或是以未受污染的原始海洋生态系统为主题的摄影展（正效价框架），是否能够提升参与者的参与度、环保捐赠金额以及助力海洋免受塑料污染的承诺。数据集涵盖计时与追踪数据，以及实验期间每日的承诺与捐款数据。本次数据采集工作开展于2021年5月13日至6月23日。