Consumer purchase behavior towards clothing brand Mconte carlo - a study in Ludhiana city

In this research we have used a questionnaire to find out the customer’s prospective about Monte Carlo Fashions Ltd. This Research is done to gain familiarity with a phenomenon event / product / service or to determine the frequency, with which something occurs, with which is associated with something else or to test a hypothesis of casual relationship between variables. In short customer perception research is the objective and formal process of systematically obtaining, analyzing and interpreting the data for actionable decision making in customer perception towards an organization (Monte Carlo in my study).The basic objective of this study is to analyze the customer perception towards Monte Carlo

本研究采用问卷调查法，探究顾客对蒙特卡洛时装有限公司（Monte Carlo Fashions Ltd.）的感知情况。本研究的开展目标涵盖：熟悉某一现象、事件、产品或服务；探究某一事物的发生频率及其与其他事物的关联程度；抑或检验变量间的因果关系假设。简言之，顾客感知研究是一套客观规范的系统性流程，通过有序获取、分析与解读数据，为针对特定组织的顾客感知相关决策提供可付诸行动的支撑依据，本研究的组织对象为蒙特卡洛。本研究的核心目的为分析顾客对蒙特卡洛的感知状况。