2024 South Korean Value-for-Money Evaluation

This study aims to contribute to the development of the South Korean automotive industry by providing fundamental data that can be used by consumers, car manufacturers, and government policy makers. This is accomplished by tracking and analyzing the long-term changes in the domestic automotive market.

The data provided is based on the Syndicated Automotive Consumer Study, which has been conducted every year since 2001. Approximately 100,000 responses have been accumulated annually. We are providing a portion of the 2024 raw data. From the complete dataset, respondents were sequentially assigned identification numbers according to the order of response, and every third respondent was selected, thereby extracting one-third of the data.

[Survey Contents] :The data provided through this survey includes the following:
Respondent Characteristics (Gender, age, income, household composition, etc.)
Vehicle Characteristics (Vehicle type, class, fuel type, etc.)
VFM_1. Vehicle Price
VFM_2. Option Price
VFM_3. Typical Fuel Economy
VFM_4. Maintenance Costs
VFM_5. A/S Costs
VFM_6. Resale Price
VFM_7. Overall Value for Money

本研究旨在为韩国汽车产业发展提供支撑，为消费者、汽车制造商及政府政策制定者提供可复用的基础数据。本研究通过追踪并分析韩国国内汽车市场的长期变化达成上述目标。

本次公开的数据基于自2001年起每年开展的联合汽车消费者调研（Syndicated Automotive Consumer Study），每年累计收集约10万份受访者反馈。本次公开的为2024年原始数据的子集：从完整数据集内，按问卷提交顺序为受访者依次分配唯一识别编号，并每隔2名受访者抽取1名，最终提取得到原数据集三分之一的样本。

[调研内容] 本次公开数据包含以下维度：
受访者特征：性别、年龄、收入水平、家庭构成等
车辆特征：车辆类型、级别、燃料类型等
VFM_1. 车辆售价
VFM_2. 选装配置价格
VFM_3. 典型燃油经济性
VFM_4. 养护成本
VFM_5. 售后维修（A/S）成本
VFM_6. 车辆转售价格
VFM_7. 综合性价比