Dataset of college student's green purchase intention and behavior

This primary data was collected from college students in a major educational institution in North India to examine the green purchase behavior of respondents. A total of 253 responses were collected on various constructs associated with green purchase behavior. The survey was administered in class-room settings using a structured questionnaire. Seven-point Likert scale (where 1=strongly disagree and 7=strongly agree) was used to elicit respondent's response on various constructs such as attitude towards green products, subjective norms, perceived behavioural control, environmental concern, ethical obligation, green purchase intention and green purchase behavior. The data also consists of demographic information such as gender, age and marital status. The data was used to empirically test the proposed research model using structural equation modeling.

本原始数据集采集自印度北部一所重点高等院校的在校大学生，用于探究受访者的绿色购买行为。本次调研共收集到253份有效问卷，涉及与绿色购买行为相关的多项构念。调研采用结构化问卷，在课堂场景中完成发放与回收。调研使用7级李克特量表（Likert scale，1代表完全不同意，7代表完全同意），以获取受访者对多项构念的评分结果，涵盖绿色产品态度、主观规范、知觉行为控制、环境关切、伦理义务、绿色购买意向及绿色购买行为。数据集同时包含受访者的人口统计学信息，如性别、年龄与婚姻状况。本数据集通过结构方程建模（structural equation modeling）方法，对所提出的研究模型进行实证检验。