“Dear Dairy, it’s not me, it’s you”: Australian public attitudes to dairy expressed through love and breakup letters

To explore public attitudes to the dairy industry, a convenience sample of Australian citizens were asked to write their choice of a ‘love letter’ or ‘breakup letter’ to dairy. The present study provides results from the 19 letters submitted. Participants varied in age, gender identity, income and frequency of consumption of dairy products. The letters were on average 144 words long (range: 48-285), and were categorized into 8 love letters, 6 break-up letters, and 5 ‘distance’ letters that conveyed a conflicted stance. We undertook inductive thematic analysis of all letters, identifying three main themes: (1) personal relationship with dairy; (2) views about dairy as an industry; and (3) views on dairy products. Each theme and their underlying codes are described in the codebook.

为探究公众对乳制品行业的态度，本研究采用便利抽样方法，招募澳大利亚公民参与一项写作任务：为乳制品撰写一封“情书”或“绝交信”。本研究呈现了其中19封提交信件的分析结果。参与者的年龄、性别认同、收入水平及乳制品消费频率均存在差异。所有信件的平均长度为144词（区间：48-285词），其中8封为情书、6封为绝交信，另有5封“疏离信”，传递出矛盾的立场。研究团队对全部信件开展了归纳式主题分析，识别出三大核心主题：(1) 个体与乳制品的个人关联；(2) 对乳制品行业的看法；(3) 对乳制品产品的看法。各主题及其下属编码详见编码手册。