UBB_Quantitative data_Biocultural Tourism

Within WP2, “Case studies of transformative biodiversity practices”, UBB developed a questionnaire. The objective is to observe what variables influence the intention to have a biocultural touristic experience in a High Nature Value (HNV) area. The dependent variable is the “intention to have a biocultural touristic experience in an HNV area”. In developing the questionnaire, we started with the variables included in Ajzen’s Theory of Planned Behavior (attitude, subjective norm, perceived behavioral control, and intention). We extended the original model by adding the following variables: knowledge, awareness of HNV, values, trust in the authenticity of the biocultural experience, perception of the contribution of a touristic experience in HNV, and demographics. The questionnaire serves as a tool for the BIOTraCes community and beyond. It provides a data-driven foundation for understanding and influencing tourists’ intentions and promotes sustainable and transformative biodiversity practices in HNV areas.在工作包2（Work Package 2）"变革性生物多样性实践案例研究"中，UBB开发了一份调查问卷。本问卷旨在探究哪些变量会影响游客在高自然价值（High Nature Value，HNV）区域开展生物文化旅游体验的意愿，其因变量为"在高自然价值区域开展生物文化旅游体验的意愿"。在设计该问卷时，研究团队首先采用了阿耶兹的计划行为理论（Theory of Planned Behavior）中涵盖的变量，即态度、主观规范、感知行为控制与行为意向。在此基础上，研究团队对原始模型进行了拓展，新增了以下变量：知识储备、高自然价值认知、价值取向、对生物文化体验真实性的信任度、对高自然价值区域旅游体验贡献度的感知，以及人口统计学特征。该问卷可作为BIOTraCes社区及其他相关群体的研究工具，可为理解与引导游客旅游意向提供数据驱动的支撑，并助力推动高自然价值区域内可持续且兼具变革性的生物多样性实践。