Wikimedia Iraq phone survey 1 - 2017
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There are a total of 17 questions in the survey, addressing the following categories:Internet useMobile phone use (smartphones & basic voice/SMS phones)Awareness and use of WikipediaGeneral demographicsThe survey collected 2500 total responses, representing populations in 5 geographical regions served by 3 mobile Iraqi operators. 3 language choices (Arabic, English, Kurdish) were provided.Here are the main questions this survey was designed to answer. However, analyzing the full data set allows you to conduct more in-depth data explorations and gain meaningful insights beyond the points presented here.What is the actual number of people who use the internet?(Real-world behavior makes this difficult to measure from industry reports, since people might have access to the internet through school, friends, internet cafés, public Wifi, etc.)For internet users: What do people mostly use the internet for?For non-internet users: Why not use the internet?How many people use smartphones?Do people with smartphones use the internet from just Wifi? Or just cellular service?How many people think that they don’t use the internet, but still use Facebook or WhatsApp?How many people have heard of Wikipedia? What do they use it for? How often?If they have heard of Wikipedia, but aren’t using it, why not?Compared to previous phone surveys in other countries, the 2017 Iraq phone survey presented new questions.What are people’s awareness of other major internet brands in comparison to Wikipedia?Can people find online content in their preferred language?How does data cost impact internet use?
本次调查共设置17个问题,涵盖四大类别:互联网使用行为、移动设备使用情况(含智能手机与基础语音/短信功能手机)、维基百科(Wikipedia)认知与使用行为、通用人口统计特征。本次调查累计回收有效问卷2500份,覆盖伊拉克3家移动运营商服务的5个地理区域的目标人群,并提供阿拉伯语、英语、库尔德语三种语言版本供选择。 以下是本次调查预设的核心研究问题,但通过完整数据集的分析,研究者可开展更深入的数据探索,获得远超预设框架之外的有价值洞察: 1. 实际使用互联网的人群规模究竟有多大?(由于人们可通过学校、亲友、网吧、公共Wi-Fi等多种渠道接触互联网,行业报告难以准确测算这一群体的实际规模) 2. 互联网使用者的核心上网场景有哪些? 3. 非互联网使用者放弃使用互联网的原因是什么? 4. 使用智能手机的人群规模是多少? 5. 智能手机用户的互联网接入渠道仅为Wi-Fi,还是仅为蜂窝移动网络? 6. 有多少人自称未使用互联网,但实际仍在使用Facebook或WhatsApp? 7. 有多少人听说过维基百科?他们使用维基百科的具体场景与频率如何? 8. 若听说过维基百科但并未实际使用,其背后的原因是什么? 9. 与其他国家此前开展的手机类调查相比,2017年伊拉克手机调查新增了以下研究问题:相较于维基百科,人们对其他主流互联网品牌的认知度如何? 10. 人们能否获取到符合自身语言偏好的在线内容? 11. 数据资费对互联网使用行为产生了怎样的影响?



