山东省网格化机会挖掘数据

将山东省所有街道（镇）称作网格，共计1848个网格。创建每个网格的宏观经济、商业氛围、厨电行业、住宅区等维度的数据集。创建并训练机器学习、深度学习算法模型。输出每个网格是否应该开店，开多少家店，并输出山东省所有网格对开店机会的预测评分；实地操盘手可根据预测评分高低，进行网格化工作策略制定、资源分配优化及策略纠偏，同行业也可通过网格化机会挖掘算法预测开店机会。1、数据收集：整理并清洗山东省所有网格（1848街道/镇）的前一年份第三产业GDP、洗衣店、集成灶、烟酒专卖店、房产中介、竞品、宠物诊所、商场、住宅区、区县_乡村总数量、格均社消额、格均土地面积等12个维度的所有数据。
2、模型建立：针对有店的网格数据，建立RF（随机森林）、LGBM（梯度提升决策树）、MLP（人工神经网络）模型并进行集成学习，训练出12个维度与店之间的得分模型：网格得分=前一年份第三产业GDP*7.5%+洗衣店*13.9%+集成灶*6.6%+烟酒专卖店*6.2%+房产中介*1.7%+竞品*30.1%+宠物诊所*13.7%+商场*7.0%+住宅区*2.4%+区县_乡村总数量*3.8%+格均社消额*2.8%+格均土地面积*4.3%
3、通过训练好的模型对全部网格进行预测评分并输出无店网格的开店机会及空间：
网格得分<51，则无开店机会；50<网格得分<108，则有1个开店机会；107<网格得分<164，则有2个开店机会；网格得分>163，则有多个开店机会。

All streets and towns in Shandong Province are defined as grids, with a total of 1848 grids. A dataset covering dimensions such as macroeconomics, business atmosphere, kitchen appliance industry, and residential areas was created for each grid. Machine learning and deep learning algorithm models were developed and trained to output whether each grid is suitable for opening stores, the optimal number of stores to open, and the predicted store opening opportunity scores for all grids in Shandong Province. On-site operators can formulate grid-based work strategies, optimize resource allocation and adjust strategies based on the predicted scores, while peers in the same industry can also use the grid-based opportunity mining algorithm to predict store opening opportunities.
1. Data Collection: Sort out and clean data across 12 dimensions for all grids (1848 streets/towns) in the previous year, including tertiary industry GDP, number of laundries, integrated stoves, tobacco and alcohol specialty stores, real estate agencies, competing products, pet clinics, shopping malls, residential areas, total number of districts/counties and rural areas under the grid, average grid social consumer goods retail sales, and average grid land area.
2. Model Establishment: For grid data with existing stores, establish RF (Random Forest), LGBM (Light Gradient Boosting Machine) and MLP (Multi-Layer Perceptron, Artificial Neural Network) models and conduct ensemble learning to train a scoring model between the 12 dimensions and store openings:
Grid Score = 7.5% * Previous Year Tertiary Industry GDP + 13.9% * Number of Laundries + 6.6% * Number of Integrated Stoves + 6.2% * Number of Tobacco and Alcohol Specialty Stores + 1.7% * Number of Real Estate Agencies + 30.1% * Number of Competing Products + 13.7% * Number of Pet Clinics + 7.0% * Number of Shopping Malls + 2.4% * Number of Residential Areas + 3.8% * Total Number of Districts/Counties and Rural Areas + 2.8% * Average Grid Social Consumer Goods Retail Sales + 4.3% * Average Grid Land Area
3. Use the trained model to predict scores for all grids and output store opening opportunities and space for grids without stores:
- No store opening opportunity if Grid Score < 51;
- 1 store opening opportunity if 50 < Grid Score < 108;
- 2 store opening opportunities if 107 < Grid Score < 164;
- Multiple store opening opportunities if Grid Score > 163.

搜集汇总

数据集介绍

特点

该数据集提供了山东省1848个网格的宏观经济和商业氛围等多维度数据，通过机器学习模型预测开店机会，适用于商业策略制定和资源优化。