Survey of 41 SMEs for Perceptions of Profitability, Effectiveness, Operational Efficiency and Market Growth in Albania after Piloting Data Analytics

This study explores the role of data analytics in supporting the long-term growth of Small and Medium-sized Enterprises (SMEs) in emerging markets in Europe, taking into consideration the case of Albania. it is located in southeastern Europe, is one of the continent's emerging markets, with SMEs contributing significantly to the national economy. Understanding the implications and potential of data-driven decisions for SMEs becomes essential as these markets develop in the context of global technological breakthroughs. A survey was used to collect data from SME owners and data scientists across the key industries. The adoption of data analytics and several indicators of SME sustainability, such as operational effectiveness, profitability, and market expansion, were examined in this study. The field names are self-explanatory, and more details can be found in the accompanying article.

本研究探讨了数据分析在支持欧洲新兴市场中小型企业（Small and Medium-sized Enterprises, SMEs）长期发展中的作用，并以阿尔巴尼亚作为研究案例。阿尔巴尼亚地处欧洲东南部，属于欧洲大陆的新兴市场之一，中小型企业对其国民经济贡献显著。在全球技术突破的背景下，随着这些新兴市场的发展，洞悉数据驱动型决策对中小型企业的影响与潜力变得至关重要。本研究通过问卷调研，从重点行业的中小型企业所有者与数据科学家处收集数据，并分析了数据分析的应用情况，以及中小型企业可持续性的多项衡量指标，包括运营效率、盈利能力与市场扩张能力。各字段名称均一目了然，更多细节可参阅随附的研究论文。