In the competitive retail omnichannel market, customer loyalty is essential for maintaining market share and reducing the cost of acquiring new customers. Previous research has primarily focused on fa
Violence against women (VAW) is a serious violation of the rights to life, health, and physical integrity. Recent studies point out that social, economic, and demographic factors directly impact the a
This study explores how small and medium-sized enterprises (SMEs) can leverage big data analytics (BDA) to gain competitive advantage (CA), highlighting the mediating role of data-driven innovation (D
