Acxiom Audience Data Enhancement - Validate & Enhance Customer Data (Germany Covered)

Enhancement of complementary 3rd party data to your own CRM data drives deeper insights into your customers. Acxiom offers the industry’s most comprehensive offline data and customised models, and we can help you choose the most relevant and effective audiences to drive better marketing results both offline and online. Levels of data enhancement: • Individual • Family • Building • Postcode • Acxiom geographic layers • Bespoke geographic layers Data available for enhancement: • Life-stage Demographics • Household Composition • Daytime Population • Home and Property • Income and Employment • Affordability and expenditure • Lifestyles, Interest and Charity • Automotive • Finance and Credit • Media, Channel and Technology • Personicx Segmentation • Custom models Use cases & Benefits: • Find the prospects most likely to buy: Create audiences and models that help you reach more consumers who resemble your best customers. • Make every interaction count: Reach consumers with content tuned to reflect their interest, preferences, and past purchases. • Improve customer insights: Cleanse your data and overlay additional attributes to discover new segments for high impact cross-selling campaigns.

将互补第三方数据与您自有客户关系管理（CRM）数据进行增强整合，可助力您更深入地洞察客户全貌。Acxiom提供行业内覆盖最全面的离线数据与定制化模型，我们可协助您筛选最具相关性与实效性的受众群体，助力您在线上及线下场景中均取得更优异的营销成果。
数据增强层级：
• 个体级
• 家庭级
• 楼宇级
• 邮编级
• Acxiom地理图层
• 定制地理图层
可用于增强的数据源包括：
• 生命阶段人口统计学特征
• 家庭构成
• 日间人口分布
• 住宅与房产信息
• 收入与就业状况
• 购买力与支出情况
• 生活方式、兴趣爱好与慈善偏好
• 汽车相关信息
• 金融与信贷信息
• 媒体、渠道与技术偏好
• Personicx人群细分
• 定制化模型
应用场景与优势：
• 挖掘高转化潜力潜在客户：构建受众群体与模型，助力您触达更多与您的优质客户画像高度匹配的消费者。
• 优化每一次交互体验：为消费者推送契合其兴趣偏好与过往购买行为的内容，让每一次互动都发挥最大价值。
• 深化客户洞察：清洗您的现有数据并叠加额外属性标签，发掘全新客户细分群体，为高影响力的交叉营销活动提供支撑。