eCommerce Benchmark KPIs: Sports Equipment in Portugal

In 2023, next to an add-to-cart rate of 12%, a cart abandonment rate of 79.7%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Sports Equipment in Portugal also consist of an AOV of US$79.7, a discount rate of 8.3%, and a return rate of 4%.

截至2023年，葡萄牙体育设备电子商务基准关键绩效指标（KPIs）除12%的加入购物车率、79.7%的购物车放弃率以及2.4%的转化率之外，还包括平均订单价值（AOV）为79.7美元、折扣率为8.3%以及退货率为4%。