The Influence of AI Customer Service, Sales Promotion and FOMO on Increasing Impulse Buying in Social Commerce.AI Customer Service can help analyze consumer data to understand preferences, behavior, and purchase history, providing more personalized and engaging interactions to increase customer satisfaction and trust. Sales promotions can increase sales or encourage customers to try products or services, attract new customers, and motivate sales teams. Generation Z tends to make purchasing decisions quickly and emotionally, without considering needs or consequences. They are prone to Fear of Missing Out (FoMO), which drives them to make impulsive purchases to keep up with the latest trends and not be left behind.
收藏Figshare2025-07-30 更新2026-04-08 收录
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https://figshare.com/articles/dataset/The_Influence_of_AI_Customer_Service_Sales_Promotion_and_FOMO_on_Increasing_Impulse_Buying_in_Social_Commerce_AI_Customer_Service_can_help_analyze_consumer_data_to_understand_preferences_behavior_and_purchase_history_providing_more_personal/29671340/1
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资源简介：
The Influence of AI Customer Service, Sales Promotion and FOMO on Increasing Impulse Buying in Social Commerce.
社交电商场景下人工智能客服、营销推广与错失焦虑（FOMO）对冲动购买行为提升的影响
提供机构：
Pangestu, Harijanto
创建时间：
2025-07-30
