Designing a Hybrid Training for automotive Salesforce with Aspects of Positive Psychology

The objective of this master thesis is to design a hybrid training for sales people in the automotive industry. Well educated personnel are the basis to cope with the numerous challenges of the industry. The positive effects of hybrid training methods, which are a combination of classic and modern forms of learning, have now been sufficiently proven. Another goal is to implement elements from positive psychology to stimulate the motivation of the participants. For this purpose, a qualitative data collection in the form of semi-structured interviews with experts from the industry, as well as experts from the field of positive psychology was conducted. From the results it can be concluded that it is necessary to digitalize some training content, but for exercises in which the human being is the focus, face-to-face training cannot be replaced. The developed concept forms a basis for different types of trainings. The focus was not only on the effectiveness, but also on the feasibility, therefore a quick implementation is possible. The thesis not only provides valuable insights for the companies concerned, but also contributes to the scientific discussion around the topic.