2024 South Korean Product Attractiveness

This study aims to contribute to the development of the South Korean automotive industry by providing fundamental data that can be used by consumers, car manufacturers, and government policy makers. This is accomplished by tracking and analyzing the long-term changes in the domestic automotive market. The data provided is based on the Syndicated Automotive Consumer Study, which has been conducted every year since 2001. Approximately 100,000 responses have been accumulated annually. We are providing a portion of the 2024 raw data. From the complete dataset, respondents were sequentially assigned identification numbers according to the order of response, and every third respondent was selected, thereby extracting one-third of the data. [Study Contents]The data provided includes the following information: Respondent Characteristics (gender/age/income/Family member composition, etc.) Vehicle Characteristics (vehicle type/class/fuel type, etc.) Product Attractiveness(TGR) Product Attractiveness by Area(TGR) 1) Exterior design 2) Interior design 3) Driving performance 4) Climate control system 5) Safety 6) Interior space size/Storage 7) Seats 8) Value for cos t9) Energy efficiency/Convenience 10) AV system 11) Advanced features/devices

本研究旨在为韩国汽车工业的发展提供基础数据，以供消费者、汽车制造商及政府政策制定者使用。本研究通过追踪并分析韩国国内汽车市场的长期演变，达成上述研究目标。本次提供的数据基于2001年起每年开展的联合汽车消费者调研（Syndicated Automotive Consumer Study），该调研每年累计回收约10万份有效问卷。
本次公开的为2024年原始数据的部分样本：从完整数据集内，按答卷提交顺序为受访者依次分配识别编号，并按每3位受访者抽取1位的规则采样，由此提取出完整数据集三分之一的样本数据。
[调研内容]
本次提供的数据包含以下信息：
1. 受访者特征（性别、年龄、收入水平、家庭成员构成等）
2. 车辆特征（车辆类型/级别、燃料类型等）
3. 产品吸引力(TGR)
4. 分维度产品吸引力(TGR)
1) 外观设计
2) 内饰设计
3) 驾驶性能
4) 温控系统
5) 安全性能
6) 车内空间与储物能力
7) 座椅表现
8) 性价比
9) 能源效率与便捷性
10) 车载视听系统
11) 高级功能与车载设备