Retail media networks with highest ROI in the U.S. 2023

During a fall 2023 survey carried out among consumer packaged goods (CPG) professionals from the United States, 42 percent of the respondents rated the return of investment generated by Amazon Demand Side Platform (DSP) as very good or excellent. This was the highest result among the 18 retail media networks (RMNs) studied. Kroger Precision Marketing ranked second, with 36 percent.

在2023年秋季对美国消费包装产品（CPG）专业人士进行的一项调查中，42%的受访者认为亚马逊需求端平台（DSP）产生的投资回报率极为优秀或非常好。这一结果在所研究的18个零售媒体网络（RMNs）中位居首位。克罗格精密营销以36%的比率排名第二。