eCommerce Benchmark KPIs: DIY in Nigeria

In 2023, next to an add-to-cart rate of 7.1%, a cart abandonment rate of 90.9%, and a conversion rate of 0.6%, the eCommerce Benchmark KPIs for DIY in Nigeria also consist of an AOV of US$130.1, a discount rate of 8.5%, and a return rate of 6.7%.

于2023年，尼日利亚DIY电子商务的基准关键绩效指标（KPIs）除却7.1%的加入购物车率、90.9%的购物车放弃率和0.6%的转化率外，还包括平均订单价值（AOV）为130.1美元、折扣率为8.5%以及退货率为6.7%。