A COMPARATIVE ANALYSIS OF THE SCIENTIFIC-POLITICAL-BUSINESS DISCOURSE IN BRAZIL AND RUSSIA

ABSTRACT The purpose of this paper is to describe and analyse a relatively recent type of discourse: the scientific-political-business discourse, and to show examples of it in two countries, Brazil and Russia. The paper approaches the dialogue of contemporary scientific discourse along with other spheres of human activity – those of politics and business – by analysing topics discussed in two forums of economic development (in São Paulo and St. Petersburg). The research is based on Bakhtin’s ideas about dialogue and on the discursive and comparative analysis carried out by CLESTHIA axe sens et discours, a research group from the University of Sorbonne Nouvelle, in Paris. One of the concepts developed by this group is the tertium comparationis (or element of comparison), which is used in this work. The results point to the appropriation, for business discourse, of the authority conferred to science to legitimize business practices, and also to the ideological similarity – a result of globalized productive relations established in both countries.

摘要 本研究旨在描述并分析一种较新兴的话语类型：科学-政治-商业话语，并以巴西与俄罗斯两国为例展示该类话语的实践样态。本研究通过分析两场分别设于圣保罗与圣彼得堡的经济发展论坛中探讨的议题，探讨当代科学话语与人类其他活动领域——即政治与商业领域——之间的对话关系。本研究的理论基础源自巴赫金的对话理论，以及巴黎新索邦大学（University of Sorbonne Nouvelle）研究团队CLESTHIA axe sens et discours所提出的话语与比较分析框架。该团队提出的核心概念之一为比较基准项（tertium comparationis，又称比较要素），本研究亦采用了这一分析工具。研究结果表明，商业话语挪用了科学所承载的权威以合法化自身的商业实践；同时两国存在意识形态层面的相似性，这一现象源于两国均已建立起全球化生产关系。