Intervention dates per neighbourhood.

This paper builds on a model of individual and collective climate action on the neighbourhood level recently presented by Klöckner et al. [1]. In this model, types of local climate action were empirically categorized (diet, travel, protest, other climate actions), and it was found that both individual and collective intentions contribute to self-reported climate actions in these categories and that collective intentions were weaker than individual intentions. Based on these findings, the current paper proposes a theoretically derived intervention strategy based on neighbourhood events. These events comprised hands-on work on contextualized climate action, experiential learning, and creative and disruptive communication techniques, aiming at strengthening the collective motivation to act against climate change in the neighbourhoods. The interventions were implemented in nine European neighbourhoods, and we were able to collect some first data on their potential in a survey in seven of the nine neighbourhoods. In total, 46 respondents answered the survey both before and after the interventions, 13 of whom participated in at least one of the intervention events. With this explorative small sample, we find indications that the interventions might be successful in increasing the perceived social norms in the neighbourhoods, the identification with the neighbourhoods, and decreasing perceived barriers to action. Smaller positive effects seem to occur for collective intentions and collective efficacy, and behaviour change. The individual factors appear to be mostly unaffected by the interventions, with potentially some improvement in individual efficacy. Overall, this pilot study points to the potential of neighbourhood-based climate interventions as a new methodology for activating a path to climate action underutilized in current campaigns. The preliminary findings we present here help generate studies to test them under more robust conditions and present a methodology for innovative intervention design.本研究基于Klöckner等人[1]近期提出的邻里层面个体与集体气候行动模型展开。在该模型中，研究人员通过实证方式对本地气候行动类型进行了分类（涵盖饮食、出行、抗议及其他气候行动类别），并发现个体与集体意向均会推动上述类别下的自我报告式气候行动，且集体意向弱于个体意向。基于上述研究发现，本文提出了一种基于理论推导的邻里气候干预策略。此类干预活动涵盖情境化气候行动实操、体验式学习，以及创新性与颠覆性传播技术，旨在强化邻里社区内居民应对气候变化的集体行动动机。本次干预措施在9个欧洲邻里社区中落地实施，我们通过对其中7个社区开展问卷调查，收集了关于其干预潜力的初步数据。总计有46名受访者在干预前后均完成了问卷调研，其中13名至少参与了一项干预活动。基于这一探索性小样本数据，我们发现干预措施或可有效提升社区内的感知社会规范与社区认同感，并降低行动感知障碍。集体意向、集体效能感与行为改变似乎也呈现出小幅积极效应。个体层面因素似乎基本未受干预措施影响，仅个体效能感或有小幅提升。总体而言，本试点研究表明，基于邻里社区的气候干预措施作为一种全新方法，有望激活当前气候行动宣传中未被充分利用的行动路径。本文呈现的初步研究发现可为后续在更稳健的实验条件下开展相关验证研究提供支撑，并为创新性干预方案的设计提供方法论参考。