150 komentar TikTok yang dikodekan berdasarkan video, penggunaan emoji, suka, balasan, dan pola naratif.

This dataset contains 150 user comments collected from five TikTok videos featuring Chinese drama content. Each video contributes 30 comments that were selected from the most visible or highly ranked comment threads to capture interactions with high engagement potential. The dataset includes both textual and multimodal elements, such as emoji usage, emoticons, number of likes, number of replies, and thematic narrative patterns that emerged from user interactions. All comments were manually coded to identify indicators relevant to Computer-Mediated Communication (CMC) and Social Exchange Theory (SET), including symbolic substitution, affective expression, reward cues, cost cues, and reciprocity patterns. The dataset is fully anonymized and contains no personally identifiable information. It is provided in CSV format to support transparency, replicability, and secondary analysis in digital communication research. This dataset was used as the primary empirical material for the qualitative content analysis conducted in the associated research manuscript.本数据集包含从5部中国剧集题材的TikTok视频中采集的150条用户评论。每部视频对应30条评论，均从曝光度最高或排序靠前的评论串中选取，以捕捉具备高互动潜力的用户交互行为。本数据集涵盖文本与多模态两类元素，具体包括表情符号（emoji）使用情况、情绪图标、点赞数、回复数，以及从用户交互中提炼出的主题叙事模式。所有评论均经过人工编码，以识别与计算机媒介传播（Computer-Mediated Communication, CMC）及社会交换理论（Social Exchange Theory, SET）相关的指标，包括符号替代、情感表达、奖励线索、成本线索以及互惠模式。 本数据集已完成完全匿名化处理，不包含任何个人可识别信息。数据集以CSV格式提供，旨在提升数字传播研究中的透明度、可复现性，并支持二次分析。本数据集曾作为关联研究论文中质性内容分析的核心实证材料。