What Does the Brazilian Industry Expect from Product Owners? An Analysis of Soft Skills in Job Postings

The Product Owner (PO) plays a central role in agile software development by connecting stakeholders and development teams. This study identifies and analyzes the soft skills required of POs in the Brazilian software industry by analyzing 202 job postings published between July and October 2025 on LinkedIn, Gupy, and Glassdoor. The results indicate a predominance of skills related to communication, analytical abilities, collaboration, and negotiation. Notably, communication appears in 54% of the analyzed postings, making it the most frequently mentioned soft skill. The findings contribute to understanding the competencies valued by the industry and may support the development of professional resumes and academic curricula for PO training.产品负责人（Product Owner，PO）在敏捷软件开发中占据核心地位，负责联结项目干系人与开发团队。本研究针对巴西软件行业产品负责人所需的软技能展开识别与分析，分析样本为2025年7月至10月期间发布于LinkedIn、Gupy及Glassdoor平台的202条招聘启事。研究结果显示，沟通、分析能力、协作与谈判相关的软技能占主导地位。值得注意的是，沟通技能在54%的受分析招聘启事中被提及，成为出现频率最高的软技能。本研究结果有助于深化对行业重视的岗位能力的认知，同时可为产品负责人的职业简历打造与学术培训课程开发提供参考依据。