Mozambique (2004): The Trusted Partner Campaign Behavior Change and Campaign Exposure among Women and Men, 15–24 Years Old in Maputo City, Mozambique Maputo

This report presents the findings on the impact and effectiveness of PSI Mozambique's Trusted Partner communications campaign among young men and women in Maputo City, Mozambique. Impact and effectiveness are measured by comparing levels of caution, personal risk perception, and sexual behavior before the campaign with levels measured after the campaign. This report is more specific than a standard KAP in that we assess how reported behaviors and the opportunity, ability, and motivation to adopt those behaviors differ by level of exposure to the campaign. Further, using segmentation analysis, we explore how presumed determinants of condom use differ between users and non-users in order to inform future campaigns.

本报告呈现了莫桑比克PSI发起的「信任伙伴」传播宣传活动，在莫桑比克马普托市青年男女群体中的影响与效果评估结果。本次评估通过对比活动开展前后的警惕程度、个人风险感知水平与性行为表现，来衡量该活动的影响与效果。本报告相较于标准KAP（知识-态度-行为）模型研究更为具体，其核心在于我们将依据研究对象接触该活动的程度，评估其自述行为、采纳该行为的机会、能力与动机之间的差异。此外，本研究通过群体细分分析，探究避孕套使用的推定影响因素在使用者与非使用者之间的差异，以期为未来的宣传活动提供决策参考。