A Survey of Europe Today (Denmark)

Household furnishings, consumer habits, evaluation of country image and
general attitude to the EEC.

Topics: 1. consumption and furnishing questions: assessment of
personal as well as national economic situation in the last 5 years;
relative assessment of the standard of living in one´s country,
compared with the other countries; detailed recording of type, age and
repeated acquisition of durable economic goods; country image regarding
product, price and fashion; judgement on the quantitative product
selection from abroad; residential furnishings; having a yard; type of
film used for the camera and film use in the last year; flash pictures.

2. questions on car: possession of delivery vehicle and car, organized
according to number, brand, model, form of vehicle, displacement and
year of manufacture; new purchase or used car; car radio possession and
kilometers driven annually; getting gas self-service; personally
conducting vehicle maintenance and use of car cleanser as well as car
wax; possession of bicycle.

3. detailed recording of drinking habits with softdrinks, beer, wine
and schnapps.

4. attitude to the EEC: knowledge about the member countries of the
EEC; countries that should join the EEC; countries that have drawn the
greatest or the least benefit from the EEC; EEC membership for the
benefit of the country and to raise the standard of living; most
important political goals of the EEC.

5. socio-cultural attitudes: attitude to law-breakers; social justice;
social and ethnic tolerance; general attitude to young people and older
people.

6. attitude to advertising: purchase of a watch during the last five
years and price paid for it; activities and jobs conducted oneself in
the household; attitude to fashion (scale); social prestige of selected
occupations; church attendance on Christmas Day; desire for a life 50
years from now; number of rooms with carpeting.

7. leisure time and further education: knowledge of a foreign
language; television habits and reading habits with magazines; total
reading times and whereabouts of the magazines; number of books read
and bought in the last year; book price; manner of book purchase
(mail-order or bookstore); pet possession and manner as well as extent
of obtaining feed; participation in further education courses and
motives for this; vacation behavior; vacation destinations abroad;
package tours; relatives and friends traveling along; trip duration;
trip costs; means of transport used; trips by airplane; scheduled or
charter flight; frequency of trips to the hairdresser; (among women:
use of toiletries and cosmetics); (among men: use of washing and
shaving utensils; custom-made or off-the-shelf suit; type of store and
price of suit last purchased); use or provisions of nutrition and
semi-luxury foods, tobacco and alcohol; use of dish-washing liquids and
household cleansers or cleaning products; use of communal washing
machines or use of a laundry; age of one´s own washing machine; forms
of assets and bank account possession; second home; Readers´ Digest
subscriber.

Demography: age; sex; marital status; religious denomination;
occupational position; employment; company size; household income;
possession of durable economic goods; composition of household;
respondent is head of household; characteristics of head of household;
housing situation; residential status; degree of urbanization.

Interviewer rating: social class of respondent; weekday of interview.

本数据集围绕家庭陈设、消费习惯、国家形象评价及对欧洲经济共同体（European Economic Community, EEC）的整体态度展开调研。

调研主题：
1. 消费与陈设类问题：评估过去5年个人及国民经济形势、本国相较于他国的生活水平相对评价、耐用消费品的品类、使用年限及重复购置情况的详细记录、针对产品、价格与时尚维度的国家形象评价、对海外进口产品品类选择的评判、住宅陈设配置、庭院拥有情况、过去一年相机使用的胶卷类型与使用情况、闪光灯摄影相关内容。
2. 汽车相关问题：按车辆数量、品牌、型号、车型、排量及出厂年份分类的送货车辆与私家车拥有情况调研、新车/二手车购置情况、车载收音机拥有量与年行驶里程、自助加油行为、个人车辆保养及汽车清洁剂、车蜡使用情况、自行车拥有情况。
3. 饮酒习惯详细记录：涵盖软饮料、啤酒、葡萄酒及施纳普酒的饮用情况。
4. 对欧洲经济共同体的态度调研：包括对欧共体成员国的认知情况、应加入欧共体的国家、从欧共体中获益最多与最少的国家、欧共体成员国身份对本国发展及国民生活水平提升的意义、欧共体最重要的政治目标。
5. 社会文化态度调研：对违法者的态度、社会公平认知、社会与民族包容性、对年轻人与老年人的整体态度倾向。
6. 广告态度相关问题：过去5年手表购置情况及实际支付价格、家庭内部个人承担的家务活动与职责、时尚态度（量表评分）、特定职业的社会声望、圣诞节教堂礼拜出席情况、对50年后生活的期许、铺设地毯的房间数量。
7. 休闲与继续教育调研：外语掌握情况、电视收视习惯与杂志阅读习惯、总阅读时长与杂志存放地点、过去一年阅读与购买的书籍数量、图书购买价格、图书购买渠道（邮购或线下书店）、宠物拥有情况、宠物饲养方式与饲料采购规模、继续教育课程参与情况及参与动机、度假出行行为、境外度假目的地、跟团游情况、随行亲友情况、旅行时长、旅行成本、出行交通工具、航空出行情况（含定期航班与包机）、美发沙龙到访频率；（女性群体调研内容：洗护用品与化妆品使用情况）；（男性群体调研内容：洗护剃须用品使用情况、定制西装与成衣西装选择偏好、上次购买西装的门店类型与实际售价）、营养与半奢侈品食品、烟草及酒类的使用情况、洗洁精与家用清洁剂/清洁用品使用情况、公共洗衣房使用情况或自有洗衣服务、自有洗衣机的使用年限、资产配置形式与银行账户拥有情况、第二套住房持有情况、《读者文摘》（Reader's Digest）订阅情况。

人口统计维度：年龄、性别、婚姻状况、宗教教派、职业岗位、就业状态、公司规模、家庭收入、耐用消费品拥有情况、家庭构成、受访者是否为户主、户主特征、住房状况、居住身份、城市化程度。

访员评价项：受访者社会阶层、访谈当日星期数。