overstock brand profile in the United States 2023

How high is the brand awareness of overstock in the United States?When it comes to furniture online shop users, brand awareness of overstock is at 71 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is overstock in the United States?In total, 22 percent of U.S. furniture online shop users say they like overstock. However, in actuality, among the 71 percent of U.S. respondents who know overstock, 31 percent of people like the brand.What is the usage share of overstock in the United States?All in all, 13 percent of furniture online shop users in the United States use overstock. That means, of the 71 percent who know the brand, 18 percent use them.How loyal are the customers of overstock?Around 10 percent of furniture online shop users in the United States say they are likely to use overstock again. Set in relation to the 13 percent usage share of the brand, this means that 77 percent of their customers show loyalty to the brand.What's the buzz around overstock in the United States?In September 2023, about 16 percent of U.S. furniture online shop users had heard about overstock in the media, on social media, or in advertising over the past three months. Of the 71 percent who know the brand, that's 23 percent, meaning at the time of the survey there's little buzz around overstock in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

美国市场上Overstock品牌的知名度如何？针对家具在线购物用户群体，Overstock的知名度在美国达到了71%。此次调查采用了辅助品牌识别的概念，向受访者展示了品牌标志及书面品牌名称。Overstock在美国的受欢迎程度如何？总体而言，22%的美国家具在线购物用户表示他们喜欢Overstock。然而，在实际上，在这71%了解Overstock的美国受访者中，有31%的人表示喜欢该品牌。Overstock在美国的使用份额是多少？总的来说，美国家具在线购物用户中有13%使用Overstock。这意味着，在了解该品牌的71%的人中，有18%的人使用它。Overstock的顾客忠诚度如何？大约10%的美国家具在线购物用户表示他们可能会再次使用Overstock。将此与品牌的13%的使用份额相比较，这意味着77%的顾客对品牌表现出忠诚。关于Overstock在美国的舆论声量如何？截至2023年9月，大约有16%的美国家具在线购物用户在过去三个月内通过媒体、社交媒体或广告了解到Overstock。在这71%了解该品牌的人中，这占23%，意味着在调查时，美国市场上关于Overstock的舆论声量相对较小。如果您想比较不同品牌，可以通过选择特定的调查项目进行深入研究，按总在线人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行细分，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。