Social norms campaigns to promote protective behaviours

The file correspond to the SPSS database used in an experimental pre-test-post-test longitudinal study about the effectiveness of a social norms campaign applied to COVID-19 protective behaviours among 141 university students during the pandemic. The study, published in Frontiers in Public Health (doi: 10.3389/fpubh.2024.1447335), concluded that social norms campaigns applied to COVID-19 protective behaviours are effective in times of pandemic (in adjusting the subjective social norms of individuals to the positive objective social norms of the group, and in increasing self-efficacy, protective behaviour intentions and protective behaviours of individuals) and might be extrapolated to other epidemic contexts.

本数据集对应一项实验性前后测纵向研究所用的SPSS数据库，该研究针对新冠疫情期间141名大学生的新冠防护行为，评估了社会规范宣传活动的实施成效。此项研究已发表于《公共卫生前沿》（Frontiers in Public Health），DOI标识为10.3389/fpubh.2024.1447335。研究结论表明，疫情期间应用于新冠防护行为的社会规范宣传活动成效显著：可将个体的主观社会规范调整至群体积极客观社会规范的水平，同时能够提升个体的自我效能感、防护行为意向与实际防护行为，且该干预模式可推广至其他流行病防控场景。