Gender distribution of social media audiences worldwide 2024, by platform

As of April 2024, 49.2 percent of Instagram's global audience were women, giving this platform the highest share of female audiences from all the selected social media platforms. Photo-based Snapchat followed, with 49.1 percent of users identifying as women. X (Twitter) was by far the platform with the highest share of male users, accounting for 60.3 percent of its worldwide audience base.

截至2024年4月，Instagram的全球受众中女性占比高达49.2%，这使得该平台在所选所有社交媒体平台中拥有女性受众的最大份额。紧随其后的是以图片为基础的Snapchat，其用户中女性占比为49.1%。而X（Twitter）无疑是男性用户占比最高的平台，其全球受众中男性占比高达60.3%。