The National Broadcasting System's User Survey, 1980, Form 7

This data set is derived from the «The National Broadcasting System's User Survey, 1980, Form 7", conducted by Statistics Norway (SSB) on commission by the Norwegian Broadcasting Corporation (NRK). The survey from 1980 was a part of Statistics Norway's annual listener and viewer survey conducted for the Norwegian Broadcasting Corporation. Several special surveys were conducted in the period 1978 to 1985, while surveys of a more general character only were conducted in 1980 and 1983. From 1985, a new arrangement with three general surveys per year was put to use. The main purpose of the 1980-survey, like the previous general surveys, was to estimate the proportion of the adult population that followed certain programs on the radio and on television in the course of a particular study period, and to examine how the listeners and viewers were divided by background characteristics such as gender, age, education, profession and so on.

Some questions concerning special topics were also asked in the 1980-survey. These special topics could be divided in the two following groups:
1. What position does the radio have in people's everyday life? This was covered through questions concerning in what contexts people listened to the radio and how they assessed the program offer.
2. Comparing peoples radio listening habits to the use of other mass media such as newspapers, magazines, cassette players etc.
This was especially important because one of the purposes of this survey was to study what effect the introduction of a “Program 2” would have on the Norwegian Broadcasting Corporation itself and the radio habits of its audience.

12 types of forms were prepared for the survey. Every form contained questions concerning the programs for two particular program days (the two last days before the day of the interview). The 12 forms were divided into two main groups. In the first group of forms (group A), supplementary questions concerning the use of other media were included. In the other group (group B) there were some supplementary questions concerning radio usage. Furthermore, special versions of form A and B were developed for the two Mondays the interviews took place. This was done in order to cover the Saturdays in the same manner as the Sundays. A shortened version (C) was made for form B, and was used both Mondays. For form group A, a minor change was undertaken in the form that should be used 4/2 (D). The type of form that should be used for each interviewee was decided in connection to the sample draw. This was done to ensure that each program day should obtain information from an equal number of people.

The survey period was the week Saturday 26th of January to Tuesday the 5th of February. This file contains data from the interviews conducted on Saturday the 2nd of February, and the questions concern the days Thursday the 31th of January and Friday the 1st of February.

本数据集源自挪威统计总局（Statistics Norway, SSB）受挪威广播公司（Norsk rikskringkasting, NRK）委托开展的《1980年全国广播系统用户调查表（Form 7）》。1980年的此项调查，是挪威统计总局为挪威广播公司实施的年度听众与观众调查的组成部分。1978年至1985年间，研究团队开展了多项专项调查，而综合性广播视听调查仅在1980年与1983年进行。1985年起，正式启用每年开展三次综合性调查的新方案。
与此前的综合性调查一致，1980年本次调查的核心目标为：估算特定研究周期内，收听特定广播、电视节目的成年人口占比，并分析听众与观众在性别、年龄、教育程度、职业等背景特征上的分布格局。
1980年的调查还增设了若干专项议题，可划分为以下两类：
1. 广播在民众日常生活中的地位：通过调研民众收听广播的场景，以及其对节目供给的评价，展开相关分析。
2. 对比民众的广播收听习惯与报纸、杂志、磁带播放器等其他大众媒体的使用情况：此项设置尤为关键，因为本次调查的核心目的之一，便是探究第二套广播节目（Program 2）的推出，对挪威广播公司自身及其受众的广播收听习惯所产生的影响。
本次调查共设计12种问卷版式。每份问卷均涵盖针对两个特定节目播出日（即访谈日前两日）的节目相关问题。12种问卷分为两大组别：A组问卷增设了关于其他媒体使用情况的补充问题，B组问卷则增设了关于广播使用情况的补充问题。此外，针对访谈开展的两个周一，分别开发了A、B组问卷的专用版本，以确保周六与周日的调研覆盖方式保持一致。针对B组问卷，还制作了精简版（C版），用于两个周一的访谈。针对A组问卷，在用于4/2的版本中进行了小幅调整（版本D）。每位受访者对应的问卷类型在抽样环节即已确定，以此确保每个节目播出日均能获得等量的有效样本信息。
本次调查周期为1月26日（周六）至2月5日（周二）。本数据集包含2月2日（周六）开展的访谈数据，相关问题针对的是1月31日（周四）与2月1日（周五）两日的节目收听收看情况。