Consumption, Lifestyle and Identity: Reading the New Men's Lifestyle Magazines, 1985-1997: Teaching Data

<P>Abstract copyright UK Data Service and data collection copyright owner.</P><br>This is a qualitative teaching data collection.<br>
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Jo Haynes (Lecturer in Sociology at the University of Bristol) has been using numerous data collections from ESDS Qualidata to support her teaching of qualitative research methods for several years. A key motivation was her desire to provide students with data, enabling more teaching time to focus on developing skills in data analysis. <br>
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The <i>Consumption, Lifestyle and Identity, Reading the New Men's Lifestyle Magazines, 1985-1997: Teaching Data</i> study is based on <i>Consumption, Lifestyle and Identity, Reading the New Men's Lifestyle Magazines, 1985-1997</i> (available under SN 4543). The teaching data collection is a subset of the interviews and focus group interviews in SN 4543 that were selected for learning and teaching purposes.<br>
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The interviews comprising the teaching data collection were selected based on criteria such as the data quality and the ability to divide the data collection into subsamples of a manageable size (e.g. by participant characteristics, geography, or other features) for student projects. Characteristics used to define this subset also included the type of data collection (interview or focus group) and the different type of consumers (lecturers, unemployed, men’s clothes shop assistants; professionals and musicians/artists) of men’s magazine or the individual editors (4 males and 1 female). <br>
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Students were then asked to write 4,000 word reports based on their analyses of these subsamples. Haynes believes that the key benefits for students of re-using data are the opportunities to evaluate critically the design, execution and conclusions of the original study and to practice developing their own new rationales for reinterpreting data. Her presentation, entitled <i>The Use of Qualidata Datasets in PG Unit</i>, contains more examples of data used, details on how to use the materials for teaching, and examples of original research questions paired with students' new research questions.<br>
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Further information is available in the study documentation (below) which includes the original data collection user guide and additional notes for teachers.<br>
<br><br><B>Main Topics</B>:<BR><br>Topics covered include: readership of men's lifestyle magazines, gender, generations, age, identity, lifestyles, mass media, men, social class, consumption and identity within the focus group interviews, and career development and editorial policy in the editor interviews.

<p>本摘要版权归英国数据服务中心（UK Data Service）及数据集版权所有者所有。</p><br>本数据集为质性教学数据集。<br><br>乔·海恩斯（布里斯托大学社会学讲师）多年来一直借助英国社会科学数据服务质性数据库（ESDS Qualidata）的多份数据集，支撑其质性研究方法课程的教学工作。其核心初衷是为学生提供可用数据资源，从而腾出更多教学时长用于培养学生的数据分析核心技能。<br><br>本次《消费、生活方式与身份：解读1985-1997年新型男性生活方式杂志》教学数据集（Consumption, Lifestyle and Identity, Reading the New Men's Lifestyle Magazines, 1985-1997: Teaching Data）研究，依托编号为SN 4543的《消费、生活方式与身份：解读1985-1997年新型男性生活方式杂志》（Consumption, Lifestyle and Identity, Reading the New Men's Lifestyle Magazines, 1985-1997）原始数据集构建而成。本教学数据集是SN 4543中专门遴选用于教学用途的访谈与焦点小组访谈子集。<br><br>本教学数据集所包含的访谈样本，遴选标准涵盖数据质量、是否可按合理规模划分为子样本（例如按受访者特征、地域或其他维度划分）以适配学生课程项目。此外，遴选子集的额外标准还包括数据采集类型（访谈或焦点小组访谈）、男性杂志读者的不同群体（讲师、失业人员、男装店店员、专业人士与音乐人/艺术家），以及受访编辑群体（4名男性与1名女性）。<br><br>随后，学生需基于对这些子样本的分析，撰写篇幅为4000字的研究报告。海恩斯认为，学生复用数据集的核心收益在于，能够批判性评估原始研究的设计、实施流程与研究结论，并实践构建自身重新解读数据的全新逻辑依据。她题为《质性数据库数据集在研究生课程单元中的应用》（The Use of Qualidata Datasets in PG Unit）的演示文稿中，提供了更多所用数据集的应用案例、教学材料的使用细则，以及原始研究问题与学生原创研究问题的配对示例。<br><br>更多相关信息可参阅下文的研究文档，其中包含原始数据集用户指南与教师补充使用说明。<br><br><b>核心主题</b>:<br><br>本次数据集涵盖的主题包括：焦点小组访谈中的男性生活方式杂志读者群体、性别、代际、年龄、身份、生活方式、大众传媒、男性群体、社会阶层、消费与身份，以及编辑访谈中的职业发展与编辑方针。