Tanzania (2009): MAP study on market penetration of condoms. Round Four.

This is the fourth round of this MAP study, which has the following objectives: (1) monitor the availability of each of PSI/Tanzania’s social marketed condoms (Salama, Salama Studs, Salama 3 Bomba and Familia), as well as of other non PSI condoms in high risk areas, (2) compare market penetration and access to condoms over time from the baseline (2007) and follow up surveys (2008 and 2009), (3) monitor market penetration of Salama, Salama Studs and Salama 3 Bomba condoms in high-risk areas (hotzones) and a measure of access to these products among high-risk groups. For condoms, a market penetration indicator has been employed in additional specific locations: i.e. the proportion of high-risk meeting places (hotspots) in a high-risk area (hot zone), in which the condoms are sold, and meet minimum standards. A total of 189 hotzones were visited nationwide, in which a total of 930 hotspots were audited. These hotzones were identified in conjunction with sales and marketing personnel as well as the regional and zonal managers. (For a list of sampled hotzones, see Annex 3.) Personal Digital Assistant (PDA) devices were used to collect data. Data was collected in July, 2009.