Measurement model: Reliability and validity.

The marketing of insect-derived protein has led to the development of respective legal regulations on such insects-based foods in the European Union. Despite the interest in the area of insect-based food, European researchers have paid relatively little attention to consumer attitudes and behaviors towards such products or the factors that may affect them. Attempts undertaken so far in this respect are insufficient; therefore, there is a need to continue and expand research in this field. The present study attempts to verify the following research hypotheses: H1. Attitudes towards food containing insects are related to the attributes/characteristics of these products, care for health and the natural environment, and attitudes towards novelty (neophilic/neophobic); H2. Intentions to purchase food containing insects can be predicted based on attitudes towards food from insects, product attributes, and attitudes towards environmental health and novelties. An empirical study was conducted among university students (N = 1063) by an indirect interview method using a specially designed questionnaire, via an online platform (Computer-Assisted Web Interview, CAWI) in November 2023. The questionnaire was validated by assessing the construction validity and estimating the reliability of the scales used. The study results demonstrated that the attributes of insect-based food products can influence the positive attitudes towards them and behavioral intentions to consume them, and that the strength of the impact of health quality traits is far greater than that of the organoleptic or functional traits. A negative, statistically significant value of the correlation coefficient between neophobic attitude and intention to purchase this type of food was observed. Thus, respondents without food neophobia were characterized by a positive attitude towards the purchase of foods containing edible insects in their composition.昆虫源蛋白（insect-derived protein）的市场推广推动了欧盟针对昆虫基食品（insect-based foods）的相关法律法规的制定。尽管昆虫基食品领域受到广泛关注，但欧洲研究者对消费者对此类产品的态度、行为及其影响因素的关注度相对不足。目前该领域已开展的相关研究仍存在不足，因此有必要持续推进并拓展该方向的研究工作。本研究旨在验证以下两项研究假设：假设1：消费者对含昆虫食品的态度，与产品属性、健康与自然环境关怀程度，以及对新奇事物的态度（趋新/厌新，neophilic/neophobic）相关；假设2：昆虫食品的购买意向，可以通过消费者对昆虫源食品的态度、产品属性，以及对环境健康与新奇事物的态度进行预测。2023年11月，研究团队通过在线平台，采用计算机辅助网络访谈（Computer-Assisted Web Interview, CAWI）这一间接访谈方法，依托专门设计的问卷，对1063名大学生开展了实证研究。研究通过评估构建效度以及估算所用量表的信度，对问卷进行了信效度检验。研究结果显示，昆虫基食品的产品属性可正向影响消费者对其的态度及消费行为意向，且健康品质特质的影响强度远高于感官属性或功能特性。研究发现，厌新倾向与此类食品的购买意向之间存在负向且具有统计学显著性的相关关系。因此，无食物厌新倾向的受访者，对购买含有食用昆虫成分的食品持积极态度。